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Value of Play Conference

How play promotes education, development and innovation

Following its successful debut, the Value of Play Conference will return at the upcoming Spielwarenmesse. Look forward to inspiring insights into the importance of play value — concise, expert and practical.

 

When: Wednesday, 3 February 2027 — 09:00–11:00 am
Where: Toy Business Forum, Hall 3A
Registration: Free entry for all trade fair visitors. No registration required – just drop by!

The event

The Value of Play Conference explores various aspects of the value of play and demonstrates how playful approaches promote education, upbringing and personal development.
The focus is on topics such as:

  • Play-based upbringing and education
  • Kidults (adults who play)
  • Developing cognitive, social and emotional skills through play
  • Play at work and in extreme situations

Speaker and Host

Curious?

You can look forward to an inspiring exchange with renowned academics, media professionals and PR and marketing experts.

Any questions?

Do you have questions about the conference or would you like to find out more? We’d be happy to help.

[Translate to Englisch:] Scarlett Wisotzki

Scarlett Wisotzki

Director Communications

Phone: +49 911 99813-33
The Fair

Lectures

Experience inspiring talks and trends at the Toy Business Forum – your knowledge advantage for the industry.

The Fair

Toys for Kidults

A market full of potential. The target group of so‑called “Kidults” – i.e. consumers aged 12 and over – is becoming increasingly important in the toy market. Current market data show strong growth in the USA and the key European markets.