Toy Business Forum

Here the industry was pulsing: the Toy Business Forum 2026 was the meeting point in Hall 3A for everyone who wanted to be inspired. Refuel your knowledge, spot trends, make contacts – all in one place, all with an extra dose of energy!

ToyPitches, live podcasts, panel talks, inspiring presentations and “Exhibitors on Stage” brought the most exciting topics of the industry to the stage. From trends to Artificial Intelligence and sustainability to Kidults – here were insights that truly moved things forward.

Networking? Absolutely! The networking breaks were the ticket to new contacts, fresh ideas and real conversations – relaxed, uncomplicated. And as an extra: live bands and musical highlights created a great atmosphere during the lunch break and the perfect trade fair feeling.

And on Wednesday? The stage was set for the presentation of the ToyAward – a real highlight that made innovations visible and celebrated the industry.

Although the next Toy Business Forum is still some time away, the highlights and presentations from this year are available On Demand on Spielwarenmesse Digital – perfect for filling the time until 2026 with fresh ideas and inspiration!