Registration for Spielwarenmesse 2025

Discover all the participation options

Participation with stand space

Participation packages

Further information

From Tuesday, 28 January to Saturday, 1 February, 2025, the Spielwarenmesse is the meeting place for the entire world of toys to establish new trade relations and strengthen existing contacts. 

As an exhibitor, you can open up new markets, cultivate contacts with existing business partners and interesting new customers, and present your products to an international trade audience.

*Anyone who has not participated in Spielwarenmesse 2024 with their own stand is considered a new exhibitor.

Registration fee

The registration fee is 400 € and is deducted in full from the exhibiting fee on approval. In case of non-admission, the registration fee will be refunded.


Participation with stand space

As an exhibitor, you have the option of building your own individual booth. To do this, you can select your desired stand shape and size and either plan your stand yourself or book a Spielwarenmesse stand package with specified features. Additional costs are incurred for the media package, the waste disposal flat rate and the AUMA fee.

Stand area

Book your desired stand area without stand construction and equipment per m2 of floor space. The stand construction can be booked optionally at a later date.


AUMA fee

As a trade fair organizer, we are obliged to collect the AUMA fee of € 0.60 / m² from exhibitors. This amount is paid directly to the Association of the German Trade Fair Industry (AUMA).

Waste disposal fee

Exhibitors are responsible for the waste generated during assembly and dismantling. This is compensated by the waste disposal fee. This amounts to € 4.95 net per m² of stand space. For stand areas larger than 300 m², the waste disposal fee is € 4.95 net per m² for the first 300 m² and € 3.00 net per m² for all additional square meters.

Media Package

The Media Package of € 750 is mandatory for all Spielwarenmesse exhibitors and offers you the opportunity to increase your visibility and present yourself apart from your booth.


Participation packages

Our complete packages offer you as an exhibitor an all-round carefree package that includes the entire trade fair construction including stand space, equipment, media package and AUMA fee. Please note, however, that these packages can only be booked by certain exhibitors and that fixed sizes are specified. Regardless of this, a registration fee applies for all exhibitors.

New Exhibitor Package

You would like to exhibit at the Spielwarenmesse for the first time? And best of all, quickly and easily? Then book the New Exhibitor Package.

Further information

Participation within the StartupArea

You are an startup and have been on the market for 5 years or less? You have an innovative product idea and wanted to present it to an international audience? Then our StartupArea package could be something for you.

More information about the StartupArea



The MeetingPoint is located in Hall 7. As a service provider, you have the opportunity to present yourself here with a MeetingPoint at the Spielwarenmesse.

More information about the MeetingPoint

Further information

Media package

Increase your visibility and be found away from your stand with the media package.

The media package includes the following services:

*Anyone who has not participated in Spielwarenmesse 2024 with their own stand is considered a new exhibitor.