Disney improves ESPN's viewer experience with AI captioning
With the explosion in volume of live sports, news and entertainment on streaming platforms, providing closed captioning for all of this content became impossible with traditional human captioning solutions. Disney and ESPN technologists, in collaboration with ESPN and ABC programming and business teams, have developed and implemented an innovative, scalable and cost-effective method to deliver highly accurate speech-to-text captioning for live programming in real time. The result is a dramatic increase in the volume of live captioned content. Led by software and AI developers, this automated captioning technology and implementation was first deployed on ESPN+ live sports content, then expanded to other areas of Disney (such as ABC News), and will be rolled out across all ESPN networks and other Walt Disney Company streaming platforms and networks over the next few years to enable additional features.