Inclusion and tolerance: Miniland is counting on the power of play
Miniland is counting on the power of play to promote the integration of young children and has launched its 3rd annual "You Belong" campaign.
This is under the banner of the brand's core values: inclusion, tolerance, empathy, collaboration and respect.
It is a powerful initiative to promote acceptance and representation in early childhood.
To further support parents and educators who recognize the importance of inclusion for their children and students,
Miniland's "You Belong" initiative will include impactful tips and ideas from well-known educators and parents, inspirational stories,
discounts and benefits for participating Miniland retailers, and exciting giveaways for consumers during August and September, with participating retailers preparing in May and June.
The goal, according to National Sales Manager for Miniland in North America, Clara Roque, is to create an environment that is accepting of everyone, and offering diverse playing experiences.
Miniland's Down syndrome dolls, which are TOTY finalists for Doll of the Year in 2022, have taken the campaign beyond the educational market and into the hands of consumers this year.
For more information on how you can support the You Belong initiative, head to You Belong with Miniland.