Yu-Gi-Oh! and Hello Kitty team up with McDonald’s

The Yu-Gi-Oh! franchise and Sanrio's Hello Kitty will soon be part of a collaboration with McDonald's for a new Happy Meal promotion. This promotion will feature characters from both brands as Happy Meal toys as well as on packaging and menus.

The Happy Meal toys will feature a mash-up design in each meal: Sanrio characters dressed as Yu-Gi-Oh! monsters. 

Worldwide campaign

The campaign begins this spring in Europe and will be rolled out in 55 countries worldwide. These include Belgium, Hungary, Greece, Canada, Australia, New Zealand, Brazil, Mexico and the Caribbean, as well as some Asian markets and more. The promotion will be rolled out across the United States, including Puerto Rico, this summer.

Source: www.animationexpress.com