Cooperation partner of Spielwarenmesse

Together we thrive!

Spielwarenmesse stands for a strong, international network in the toy industry. As a company organized as a cooperative, Spielwarenmesse eG is proud to work together with a large number of renowned (inter)national partners. The focus here is on close networking with trade associations and purchasing cooperatives. Together, individual concepts are developed that are specially tailored to the needs of the partners and benefit both sides. The cooperations are aimed directly at the Spielwarenmesse and its products, so all partners benefit from the extensive know-how of the world's leading trade fair.


ASTRA is a dedicated community of professionals committed to providing healthy, quality play materials with high play value to children.

ASTRA offers its members access to networking, education, discounts, business products and services to help them grow their businesses.




The BÜRORING group of companies forms the interface between the retail sector and the world of work. It is an association of independent specialist retailers that mainly deal with classic stationery (paper, office supplies, stationery), office technology, IT services and the design of modern New Work.


Bundesverband des Spielwaren-Einzelhandels

BVS represents the interests of the specialist toy retail trade in Germany. It is affiliated to the German Retail Federation (HDE). As a trade association, it offers its members a wide range of services for the success of their businesses. BVS is the point of contact for economic issues as well as for the latest trends and innovations in the toy market.


Duo schreib & spiel

Founded with the aim of strengthening and promoting medium-sized businesses, duo schreib & spiel is now an independent and dynamic retailer cooperation in the stationery and toy industry. Around 600 affiliated stores in Germany and Austria trust in the concept and are united under the duo schreib & spiel label.


EK/servicegroup eG

The EK Group supports around 4,000 retail companies from many European countries and performs a wide variety of tasks for them. We see ourselves as a service provider for the retail trade and are a purchasing community, marketing association and competence network in one. The EK Group's business model is characterized by its focus on the six strategic business areas EK Home, EK Fashion, EK Living, EK DIY, EK Sport and EK Books.


Hellenic Association of Toy and Carriage Manufacturers

The Hellenic Association of Toy and Carriage Manufacturers was founded in 1949 and is the only manufacturers' association in Greece in the field of toys, baby products and seasonal items. Its members are companies in the sector that cover almost all Greek production and imports.


Iden Group

As a partner to the retail trade and an e-commerce service provider, Iden Group, a leading retailer of stationery, toys and festive supplies with over 130 years of tradition, offers innovative solutions for the future. Visit us at stand A-01 in the Mitte entrance to get to know our extensive product range and our future-oriented concepts.



InterES Handels- und Dienstleistungs GmbH & Co. KG is one of the leading stationery purchasing and marketing associations with centralized settlement in Germany. It was founded in 2001 through the merger of the two wholesale groups Europakontor, Cologne and schreipa, Nuremberg.



The Turkish Toy Association (OYDER) was founded in 1994. Oyder succeeded bringing all the toy industry of Manufacturers, importers, wholesalers and retailers of the trade under one roof. As a sector representative, OYDER is a non-governmental organization, which aims to spread its activities to enhance the efficiency on the industry and trade.


Polish Toy Association

The Polish Toy Association supports and unites the children's toy industry. Its 75 members include Polish manufacturers, importers and exporters of children's toys.

The association creates opportunities for the development of the industry and protects the business of its members.


Swedish Toy and Baby Association

The Swedish trade organization for toys, games, hobbies, children's and baby products. Our members are manufacturers, wholesalers, importers and retailers. We are committed to ensuring that no dangerous toys, children's and baby products enter the country.


Speelgoed en Hobby

Speelgoed en Hobby is the only B2B magazine in the Dutch toy industry. The magazine is published five times a year and has a circulation of 900 copies. There is also a monthly digital newsletter and readers have the opportunity to communicate with the magazine via social media.


Toy Retailers Association

The Toy Retailers Association's role is to advise its members on current and future legislation and ethical practices. The Association organizes the annual DreamToys, the UK's most independent and authoritative list of the best toys for Christmas.


TUKID All Stationery Association Türkiye

Türkiye’s unique non-profit organization is working hard to utilize Türkiye’s trade and production potential, specifically in terms of collaboration with foreign companies. Turkish producers, exporters, and importers gather under the roof of TUKID.




Founded by 14 toy retailers as a traditional purchasing cooperative in 1904, VEDES is now one of the leading retailers for games, leisure and family and is one of the most important specialist retailers in the German-speaking world. In recent years, the company has developed into a pan-European omnichannel platform in the B2B2C sector of the toy industry.



The Bundesgremium des Papier- und Spielwarenhandels is the legal representation of the interests of the stationery industry and toy retailers in Austria. Its work focuses on education, the organization of industry campaigns such as the "Week of the Calendar" and individual member advice.


Susanne Kolb

Marketing Manager

Fax: +49 911 99813-867

Would you also like to become a cooperation partner of the Spielwarenmesse or do you have specific questions about the concept? Please get in touch with me directly, I look forward to hearing from you!