FAQ

The Spielwarenmesse is the world's leading trade fair for the toy industry. Here you will find a comprehensive communication and ordering platform for national and international exhibitors. The presentation of new products and the extensive industry overview provide you, as a trade visitor, with a valuable pool of information for your annual market orientation.

The next Spielwarenmesse will take place from 2 to 6 February 2027 at the Messezentrum Nürnberg.

Please note the sequence of days: Tuesday to Saturday.

The Spielwarenmesse takes place at the exhibition grounds of NürnbergMesse:

Messezentrum
Nürnberg Messezentrum 1
90471 Nuremberg

2 - 6 February 2027
Please note the sequence of days: Tuesday to Saturday

Opening hours:
Tuesday to Friday from 9:00 am to 6:00 pm
Saturday from 9:00 am to 5:00 pm

The Spielwarenmesse is a trade-only fair. Therefore only registered trade visitors may purchase tickets. Children and young people under 16 years of age are not permitted to enter the fair — the exception being babies up to 6 months old when accompanied by an authorized participant.

Childcare is not available.

Yes, this service is available to you.

No. Bringing animals is not permitted.

We have summarised information on hotel and private-room offers in Nuremberg on our "Unterkunft & Aufenthalt" page.

You can travel to the Spielwarenmesse by train, long‑distance coach, car or plane.

If you land in Munich, please feel free to use our Spielwarenmesse Bus for onward travel to Nuremberg.

• EU/EEA and Swiss citizens: You can enter Germany with a valid identity card or passport; a visa is not required.
• Exceptions for non-EU countries (e.g. USA, Canada, Great Britain, Australia, Japan): Short stays (up to 90 days within 180 days) are generally visa-free.
• Other nationalities: Visa requirements vary depending on the country of origin. The safest option is to check your requirements on the official website of the Federal Foreign Office or contact the German embassy or consulate in your home country.

For your letter of invitation or questions about the visa process, please contact the representative in your country.

Registration for Spielwarenmesse 2027 has been possible since 27 January 2026.

Registration is available online.

Ticket sales start in early November 2026 and take place exclusively online. The e‑tickets are available on mobile devices and in the Spielwarenmesse App and allow contactless entry.

There are day tickets and season tickets as e‑tickets.

• Day tickets are valid for the single trade fair day you choose and become invalid once scanned at the entrance.
• A season ticket grants you access to the exhibition grounds on all trade fair days from Tuesday to Saturday, 2–6 February 2027.

All tickets are personalised and therefore non‑transferable.

No, there will be no on‑site box office at Spielwarenmesse 2027. Please purchase your ticket online before travelling to the fair.

Please note that the Spielwarenmesse is a trade‑only fair and only admits trade visitors.

Your e‑ticket is also valid on the printed event days as a ticket for the outward and return journey to/from the event on all VGN transport services (local public transport: 2nd class, surcharge‑free trains) within the entire VGN network until the end of service (including Nightliner services). Otherwise, the VGN joint tariff applies.

No. The Spielwarenmesse is a trade fair that only admits registered trade visitors.

After selecting the e‑tickets in the ticket shop, you proceed to checkout to verify your e‑mail address. You will then receive an e‑mail with a one‑time code to create your customer account and complete your purchase.

If you already have an account in our ticket shop, you will no longer need a password in future. After entering your e‑mail address, you will always receive a one‑time code to log in.

Suitcases, large bags or similar containers that exceed hand‑luggage size must be deposited at the cloakroom. This frees your hands and keeps the aisles easily passable for everyone.

The entire NürnbergMesse site is barrier-free. Rooms on upper floors can be reached easily using our lifts.

You have the option to borrow a wheelchair from the BRK for your visit to the fair.

Register for a reservation with the Visitor Service team at +49 911 9981340 or write to besucher@spielwarenmesse.de.

Please register for the wheelchair loan no later than 14 days before the start of the fair.

If you require an accompanying person during your visit to the trade fair, that person will receive free admission upon presentation of the severe disability ID card.

If you rely on a guide or assistance dog, you may of course bring it with you.

Spielwarenmesse Digital is an innovative digital networking platform. Discover relevant contacts quickly and clearly, arrange virtual audio‑video meetings, and experience the Spielwarenmesse programme wherever you are.

Registration on Spielwarenmesse Digital is simple and can be completed in a few steps. Follow this guide for quick access to the Spielwarenmesse digital platform.

Step 1: Open the Spielwarenmesse Digital platform
Go to digital.spielwarenmesse.de in your web browser.

Step 2: Enter your e‑mail address
Enter your business e‑mail address in the registration field and click "Anmelden" or "Login".

Step 3: Receive confirmation code by e‑mail
Within a few minutes you will receive an e‑mail with a 6‑digit confirmation code (verification code) at the e‑mail address you provided.

Step 4: Enter the code and verify
Enter the 6‑digit code on the Spielwarenmesse Digital login page to confirm your identity.

Step 5: Create and complete your profile
After successful verification you will be automatically redirected to create your profile. Complete your profile with your company details to gain full access to all platform functions.

Done! You can now use Spielwarenmesse Digital and access exhibitor profiles, product novelties and networking features.

Didn’t receive an e‑mail with the confirmation code?

• Check your spam or junk mail folder
• Wait a few minutes, as delivery can sometimes be delayed
• Make sure you entered the correct e‑mail address
• Try the registration again

Confirmation code not working?

• Make sure you enter the code within its validity period
• Copy the code directly from the e‑mail to avoid typing errors

Technical problems or further questions?
Contact the support team at digital@spielwarenmesse.de

As an exhibitor you will automatically receive access to Spielwarenmesse Digital. Participation is included in your media package.

Automatic admin profiles after stand registration:

Two admin profiles with full rights are automatically created from your stand registration:

• Contact for Organisation
• Contact for Marketing

These two persons can:

• Fully manage the company profile
• Add employees and assign roles
• Manage and export leads
• Access the Marketing & Media Shop

How to log in:

1. Go to digital.spielwarenmesse.de
2. Enter your individual business e‑mail address
3. You will receive a 6‑digit confirmation code by e‑mail
4. Enter the code and create your profile

Important: Use your personal company e‑mail (e.g. max.mustermann@company.de), not the shared login e‑mail from the Online Service Center. This is required for data protection reasons and ensures that only authorised persons have access to company information.

Adding further employees:
The two admins can add additional employees to the company profile at any time.

Personal profile:

• Available to all users (visitors and exhibitor staff)
• For personal networking and contacts
• Contains: name, position, contact details, areas of interest

Company profile:

• Only for registered exhibitors
• Official company presence in the exhibitor directory
• Contains: company information, products, stand number, team members

The difference: Exhibitor staff are assigned to the company profile and receive special rights depending on their role (e.g. scan leads, edit the profile).

Requirement: You need admin rights.

1. Log in at digital.spielwarenmesse.de
2. Click your profile picture → "Manage"
3. Click "Invite team member"
4. Search for the employee (if a profile exists) or enter the e‑mail address
5. Select the appropriate role
6. Send the invitation

The employee will receive an e‑mail and can access the company profile after accepting.

You are not yet assigned to the company profile.

Solution:

• Contact your company admin (visible in the company profile) and ask to be added.
• Alternatively: write to digital@spielwarenmesse.de

Recommended procedure:

1. Log in at digital.spielwarenmesse.de
2. Click your profile picture → "Manage"
3. In the back office you will find the direct link to the Marketing & Media Shop
4. You will be logged in automatically (single sign‑on)

Important: Direct login in the shop is possible but often causes problems. Therefore always use the route via Spielwarenmesse Digital.

For data protection reasons you need an individual business e‑mail address (e.g. max.mustermann@firma.de).

Do not use:

• Shared company e‑mail addresses (e.g. info@company.de)
• Private e‑mail addresses

This applies to Spielwarenmesse Digital and the Marketing & Media Shop — not to the Online Service Center.

The platform can be accessed via a web browser or the Spielwarenmesse App.

Supported browsers (latest version):

• Chrome
• Safari
• Firefox

Note: Outdated browsers such as Internet Explorer or Edge may cause limitations.

For audio/video: sufficient bandwidth is required (comparable to YouTube or Zoom). Use of a headset is recommended.

Note: Online Service Center = separate login | SWM Digital + Shop = one login

Journalists from print/TV/radio as well as staff from online editorial teams, press photographers, press officers and operators of industry‑related blogs/social‑media channels receive a press or blogger ticket from us.

As a trade fair, we review each accreditation individually for eligibility. If your accreditation request was rejected, you failed to meet one or more requirements. You can find the requirements in our accreditation guidelines for press representatives. Accreditation at previous events does not automatically entitle you to accreditation for the current fair. There is no entitlement to accreditation.

If your proof of journalistic status is still missing, please send your accreditation documents by e‑mail to presse@spielwarenmesse.de or by fax to +49 911 99813-855.