Press Services
Professional services for your trade fair appearance
Successful press relations provide you with decisive competitive advantages and position your company as a trendsetter in the industry. Our press services support you in targeting relevant media and successfully communicating your corporate messages and product innovations. Benefit from our many years of experience and our international media network.
Your press boxes – on-site and digital
Provide media professionals from all over the world with your trade fair information and product innovations quickly and easily. With our press compartments, you achieve optimal visibility both on site in the Press Center and digitally via our Spielwarenmesse Digital platform.
Your benefits:
- Direct access for international journalists and content creators
- Physical presence in the Press Center at Spielwarenmesse
- Digital reach via Spielwarenmesse Digital
- QR code linking for easy access on site
Booking is handled via our Marketing & Media Shop.
PressDay with ToyPitch and exhibitor promotions
The PressDay on the first day of the fair offers media professionals and content creators a compact insight into Spielwarenmesse and gives you the opportunity to present your innovations in a targeted manner.
Your participation options:
Group photo with walking acts and the Executive Board of Spielwarenmesse eG
Start the PressDay visibly: At 8:50 am, our photo session with walking acts for media professionals and content creators will take place at the Toy Business Forum in Hall 3A. Accompanied by atmospheric music, the walking acts will gather on the main stage for a group photo together with the Executive Board of Spielwarenmesse eG.
Free registration until 28 November 2025 via our Marketing & Media Shop.
ToyPitch at the Toy Business Forum
"The stage is yours!" – Present your selected innovation, brand, or company in a three-minute pitch to media representatives from around the world at the PressDay, from 9:00 to 10:00 am. in the Toy Business Forum, Hall 3A. Afterwards, there will be time for brief press talks or to arrange appointments.
Important details:
- Limited to 15 slots
- One slot per exhibitor
- Application procedure based on degree of innovation
- Selection and order determined by Spielwarenmesse eG
- Participation fee of 100 € in case of acceptance
Further information can be found in our participation conditions.
Application deadline: 28 November 2025
Exclusive ToyPitch in the shuttle bus
Present your innovation in a unique setting: Our exclusive ToyPitch in the shuttle bus will take media professionals and content creators from the Toy Business Forum to NCC Mitte at 10:20 a.m. after the ToyPitch. Use the journey to present your innovation to media representatives from around the world.
Exklusive offer:
- Only one slot available
- Application procedure based on degree of innovation
- Participation fee of 100 € in case of acceptance
Further information can be found in our participation conditions.
Application deadline: 28 November 2025
Presentations at your stand
Use PressDay for direct media contacts: Invite media professionals and content creators to your stand for a fixed time slot from 11:30 am onwards (recommended duration: maximum ten minutes). The more creative and original your activities are, the higher the chances of attracting media attention. We recommend holding the live presentation in English.
How it works:
- We create a clear programme for media professionals
- Your activity will be promoted with initial details
- Direct contact with international media representatives
Please complete the PressDay form by 28 November 2025 at the latest. Submissions received after this date cannot be considered.
What’s New Guide
With around 2,300 exhibitors and countless new products at Spielwarenmesse, even the most experienced trade press can quickly lose track. Our What’s New Guide provides the solution: On 60 compact pages, we present the most important trends and innovations from exhibitors – perfectly prepared for media professionals specifically looking for the highlights of the fair.
Your benefits:
- Compact overview of the most important new products
- Targeted attention from trade press and content creators
- Worldwide online availability
- Printed edition in the Press Center
- Additional visibility in the VisitorLounges via QR code
Participation requirements:
- Products must be available from September 2025 at the earliest
- Image and text material required
How can you participate?
Send your material by 28 November 2025 at the latest via e-mail to newproducts@spielwarenmesse.de.
Further details can be found here.
Press preparation: When choosing the language for your press material and presentation, please bear in mind that we are an international event. We expect the most important media representatives from different countries already on the first day of the fair.
Your contacts for questions
Your contact for the press boxes:
![[Translate to Englisch:] Scarlett Wisotzki](/fileadmin/_processed_/5/c/csm_SeG_Wisotzki_Business_51066f48fd.jpg)
Your contact person for the PressDay: