Product groups

Wooden Toys, Toys made from natural materials

There is no comparable trade fair with a dedicated focus on this product area

Wooden toys are considered some of the most important elements for early childhood development. Spielwarenmesse not only showcases classic wooden toys but also represents the current trends such as products out of cardboard and cork. Brands such as Djeco, HaPe, Janod, PlanToys as well as startups present themselves and their products by using design, stable and sustainable materials as well as educational concepts.

The product group at a glance

  • 258 exhibitors from 35 countries on an exhibition area of 16,000 m²
  • Growing visitor interest through supplier diversity – from small craft workshops through to big players with a high degree of internationality
  • Wooden toys are the classics among toys, which makes the product group an integral part of the Spielwarenmesse
  • Additional dynamics through the combination of design, functionality and sustainability

As an SME, we‘re not in a position to be on the lookout for new products everywhere and at all times. Because of this, events such as the Spielwarenmesse present a special opportunity for us as they allow us to meet new vendors and get ideas for our range in a short space of time.

Jean-François Vezia, President, Le Bonhomme de Bois, visitor from France

We had new potential customers at the booth in particular, from Germany, but also from Asia and the USA. The timing of the Spielwarenmesse is ideal for us. The fair is a valuable platform for us to cultivate relationships with our with our customers and to generate new contacts. Thanks to the neighboring booths, which have a similar customer base to ours, we generate additional synergy effects.

Sebastian Etter, CEO, Cuboro AG, exhibitor


In this product group you will find amongst other things

  • Wooden Toys and Articles
    Baby and toddler articles of wood; Toy shops and accessories ; Games and accessories; Wooden decorations; Wood construction kits; Wooden vehicles; Wooden and rocking horses; Pedagogical wooden toys; Therapeutic toys ; Wooden mobiles ; Musical instruments of wood; Children's room articles; Nursery school and school articles; Other wooden toys and wooden articles; Wooden animals and wooden figures; Spinning Top
  • Toys made from natural materials
    Toys made from card and cardboard; Toys made from cork; Toys made from other natural materials
  • Craftworks
  • Licensed articles, sustainable products and products for people with special needs complete the product portfolio.

Visitor groups

  • Toy shops
  • Gift shops, promotional items trade
  • Furniture stores, retailers of decorations
  • Drugstores, supermarkets, department stores
  • Food retailers, discounters
  • Mail order business, online shops
  • Social and public institutions, nursery/school outfitters

Target group
How is the market

Sustainability, durability and high educational value are characteristics that are generally associated with wooden toys and toys made from natural materials. Sustainable products and toys are more in demand than ever right now. The many different options for combinations with other materials create the ideal basis here for creative innovations made from wood as a renewable ressource or other natural products. This product group with a long tradition is served by large global players and small businesses. Manufacturers from Thailand, China, Australia and the US are as well represented in the market for wooden and natural toys as traditional European companies.

Your contacts:

For existing exhibitors

[Translate to Englisch:] Ramona Schneider

Ramona Schneider

Project Manager

For new exhibitors

Natalia Kalberlah

Sales Manager