Spirit of Play

With community management, companies can turn followers into loyal fans and brand ambassadors

Find out how the TikTok algorithm works as well as tips and tricks on how TikTok can become a significant platform for your company.

The best practice example of the LEGO DOTS campaign for the first day of school shows how toy makers can help parents on Pinterest to choose gifts.

The digital age demands digital marketing. We provide tips on how to use hashtags to expand your reach.

Nowadays, there are numerous social media platforms that are suitable for target group-oriented online marketing.

Pinterest is an inexpensive social media channel for companies. Five practical tips for successful, low-budget marketing.

TikTok is one of the most downloaded apps in the world. But is the social media platform worthwhile for your own company?

Three steps to help retailers and manufacturers retain customers.

Patrick Klingberg in the Toy Business Forum at the Spielwarenmesse: here’s what to expect from the digital architect’s presentation.

Quirky word and image combinations, called memes, are an Internet phenomenon. When companies get the humour right, they can go viral online.