Stefan Will presents how to captivate kidults through events, exclusive products and interactive experiences – and strategically boost your sales.
Lisa Lan Anja demonstrates how companies in the toy industry can strategically increase their reach and brand presence through social media.
Frank Rehme shows how new technologies and store concepts from New York are transforming retail and the shopping experience.
Daniel Pflieger uses gamification to create engaging brand experiences.
With a focus on a often overlooked target group, Carol Rapp and Robin de Cleur show the potential that lies in game-loving adults.
Dennis Book explains how Thalia uses creative shop concepts and an omnichannel strategy to transform shopping into a special leisure experience.
Ömer Atiker talks about artificial intelligence with exciting insights, interesting facts and humorous anecdotes.
Christian Ulrich and Max Rangel in a fireside chat about career paths, creative playing ideas and personal favourites.
Sabine Hübner shows how digital and analogue encounters strengthen brand value in retail and create unique experiences.
AI, Chat GPT and Co-Pilot are revolutionising the toy industry. Reyne Rice shows you how these technologies are driving product development.
Experience the highlights of Spielwarenmesse 2025 in the aftermovie - 5 days full of trends, talks & inspiration! Watch now!
Practical recipes for success for the toy trade: The presentations of the Toy Business Forum at Spielwarenmesse 2025 - now available online!
