Note for our trade fair visitors

Spielwarenmesse is a specialised trade fair. Tickets can only be purchased by registered trade professionals. Persons under 16 will not be admitted – excluding children up to 6 months.
Tckets are only available online and not be sold at the venue.
Please note: Suitcases, large bags and similar items that exceed standard hand luggage size must be left in the cloakroom.
Acquisition in return for payment with handover of products at the Spielwarenmesse (“over-the-counter sales”) is not permitted.

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Toy Business Forum

The Place to Be for Knowledge, Trends, and Networking

This is where the industry pulsates: the Toy Business Forum 2026 is the meeting place in Hall 3A for everyone who wants to be inspired. Stock up on knowledge, track down trends, make contacts - all in one place, all with an extra dose of energy!

ToyPitches, live podcasts, panel talks, inspiring presentations, and "Exhibitors on Stage" bring the most exciting topics in the industry to the stage. From trends to artificial intelligence and sustainability to kidults - here you'll find insights that really help.


Networking? Of course! The networking breaks are the ticket to new contacts, fresh ideas, and real conversations - very relaxed, very uncomplicated. And as an extra: live bands and musical highlights ensure a good atmosphere and the perfect trade fair feeling during the lunch break.

And on Wednesday? Clear the stage for the ToyAward ceremony - a real highlight that showcases innovations and celebrates the industry.

Still a while to go until the next Toy Business Forum? The highlights and presentations from this year are available on demand at Spielwarenmesse Digital - perfect for filling the time until 2026 with fresh ideas and inspiration!

The 2026 programme will be available here from mid-November.