Growth 2030: What are the upcoming developments and trends in the toy industry?
Toy Business Forum presentation from the Spielwarenmesse 2026
Theresa Schleicher emphasized the need for “paradox competence” in shaping the future of the toy industry. The leading German retail futurist explained at the Toy Business Forum 2026 how the industry is pulled in opposing directions: The desire for quality meets discount offers, inflation fuels new hedonism, and super-convenience and AI exist alongside a longing for local intelligence and inspiration. Schleicher shared valuable insights into these conflicting trends and demonstrated how companies can successfully navigate such paradoxes.
About Theresa Schleicher
Theresa Schleicher is regarded as a leading retail futurologist in Germany. She is a future sparring partner for retail companies, the Zukunftsinstitut and the Federal Ministry of Economics. The author of well-known trend studies in the retail sector, she was previously Managing Director of one of the largest consulting and creative companies in the German-speaking world.
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