New Customer Interaction Through AI: Jürgen Kroder demonstrates how companies can benefit from changing shopping habits.
The Changing World of Toys: Anthony Kirrane & Lars Vogt (TIE) explain what the new toy safety regulations mean for manufacturers.
As well as Lego, many other manufacturers of interlocking building blocks were also present in Nuremberg. Peter Pernsteiner took a look around for us.
Playing has no age limits: Stefan Will explains how you can successfully use the kidult trend and engage your community in a targeted way.
New month, new events. April has some exciting events in store for toy industry professionals. Here are the key highlights:
We're back: Season 2 of the Spielwarenmesse Podcast. And we're kicking things off with two hot topics: sustainability and diversity under the…
Success is no coincidence. Christian Haeser shows how location and strategy can increase frequency.
More customers through sustainability: Sharon Keilthy provides guidance on sustainable toys in retail.
The global toy start-up scene gathered in the Start-up Area at Spielwarenmesse 2026. Tips and insights fresh from the Toy Think Tank.
The Sustainable Toy Value Chains programme aims to promote sustainable production in toy factories in Indonesia and Vietnam.
TikTok Shop: Hype or opportunity? Svenya Scholl analyzes trends, risks, and potential for the toy industry at the Toy Business Forum 2026.
Kidults love blind box collectible figures. Ratna Sita Handayani from Euromonitor International analyzes the opportunities of the cute economy.
