The fascination of CRM and e-mail marketing

Note: Podcast is only available in German

Spent a lot of money on a car, but no one has a driver's license? This is how Nico Zorn, co-founder and managing director of the marketing agency Saphiron GmbH, describes the pitfalls of using sophisticated CRM and email marketing platforms. In our new episode, you can find out all about optimizing the customer experience and how the analytical evaluation of key figures can help. He also provides tips for effective customer relationship management and an insight into the future of the industry.