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In conversation with Stefan Bühler from Funko
The podcast is only available in German.
The new Spielwarenmesse podcast is here! This time, the guest is Stefan Bühler from Funko Pop. The Business Development Manager for GSA discusses the figures from the American toy manufacturer, which are known all over the world. The company holds licenses for all sorts of brands and franchises from the fields of film and television, gaming, and music. The vinyl figures with their distinctive large heads are particularly sought after by collectors.
Together with Marco Jahn from the Spielwarenmesse eG, Stefan Bühler delves into the reasons behind this popularity. He reveals which figure is the current bestseller and describes the decision-making process from licensing to finished product. Looking to the future, he also discusses the "Bitty Pops." This new collection, recently introduced at the Spielwarenmesse, features miniature versions of the most popular Funko Pop figures, measuring just under 3 cm.