Electronic Toys
Trendsetting product group
Technology and digitisation have evolved from being a mere trend to a firm feature in the toy sector. In the Electronic Toys product group, manufacturers show how technological innovations are now enabling new and exciting gaming experiences. Smart toys, kits for programmable robots, games in virtual worlds, electronic learning toys and remote-controlled multicopters and RC vehicles all rely on modern technology and encourage children and adults alike to engage playfully with all the digital possibilities on offer.
The product group at a glance
- The exhibition area for this product group is located in Hall 4A
- Electronics-based games and educative toys for children and adults, all within one hall
- Robotics, digitally controlled and programmable toys
- Current trends and innovations in the RC segment
What our participants are saying
We've been coming to Spielwarenmesse for many years, and every time it's an inspiring experience. What started as an international event has truly become global, and we've grown alongside it. We love meeting our partners here in Nuremberg and seeing how the show brings together people from all over the world. It's always a highlight for Spin Master.
Max Rangel, CEO Spin Master
Spielwarenmesse is always an exciting start to the event calendar for the team at Hasbro, allowing us to connect with our highly valued commercial partners and receive excellent feedback.
Bhavesh Somaya, Senior Vice President & General Manager EMEA & APAC Hasbro
Products
In this product group you will find amongst other things
- Robot toys
Robotics (Model kits); Robots (characters); Electronic Pets; Coding Toys - RC toys
RC toys; Drones; Track toys, slot car racing and accessories - Virtual play
Augmented Reality Toys; Virtual Reality Toys; Consoles and accessories; Handhelds; E-toys; Entertainment software (e-games); Games-Applications (Apps) - Electronic learning
Electronic games; Edutainment (language software, encyclopedias, etc.); Infotainment software (guides, geography, music, films / TV, etc.); Educational-Applications (Apps); Video; Music; Educational software; School software; Tablets, laptops and computers; Electronic pens - Other Electronic Toys
Action Camera; Wearables (smart watches, pedometer, ect.); 3D Printing and accessories; Walkie-Talkie; Microphones; Headphones - Licensed articles, sustainable products and products for people with special needs complete the product portfolio.
Visitor groups
- Toy shops
- Electronics retailers
- Department stores, supermarkets, food retailers, discounters
- Mail order business, online shops
- Leisure parks, theme parks
- Social and public institutions, nursery/school outfitters
Target group – How is the market
Technological progress revolves around concepts such as artificial intelligence, the Internet of Things, virtual reality and so on. These advancements have also reached the toy sector. With electronic toys, children and adults can help to actively shape the nature of play, among other things, such as by learning to program through play and interaction with their toys. Products that open up technological possibilities through play and integrate the latest tech trends into toys are often at the forefront. Consumers are ensured exciting play experiences with the added value of thereby preparing themselves for our digital world. Children also go wild for products that add digital aspects to physical content. With increasing demand for “playful technology” in some markets, there is potential for toy manufacturers and retailers to tap into new business areas and target consumer groups with a strong interest in technology.
