Entertainment program
Our events act as a central meeting point where the focus is on the latest developments and trends. Through inspiring presentations by renowned experts and exciting award ceremonies, we offer you many opportunities to expand your knowledge and gain valuable insights. Experience a lively exchange of ideas and information that will permanently change your perspective.
The exhibition's supporting program complements this experience. Here you have the opportunity to expand your network and exchange ideas. Our networking events create a relaxed atmosphere where you can meet potential business partners, colleagues and visionary minds. The evening event with show acts rounds off the overall experience and provides an entertaining finale.
ToyNight - the evening event for all exhibitors
ToyNight takes place every year on the first evening of the Spielwarenmesse. In 2024, the Arena Nürnberger Versicherung provided the ideal setting for this event, which offered far more than just visual impressions under the motto "Super Heroes". Captivating show acts provided top-class entertainment. From impressive lighting effects to rousing music and impressive show acts - the guests were whisked away into a magical world. ToyNight 2024 was therefore not only a highlight in the Spielwarenmesse's entertainment program, but also a unique opportunity to take the trade fair experience to a new level and at the same time promote networking and exchange between exhibitors in an extraordinary ambience.
RedNight - the industry event of the Spielwarenmesse
This year's RedNight was once again an evening full of energy and exciting encounters. In a relaxed atmosphere, guests exchanged ideas with company representatives, met potential business partners and engaged in in-depth discussions. The stand parties were not only showcases for innovations, but also promoted relaxed networking and strengthened relationships. The RedNight made the trade fair evening unforgettable and positioned the event as a place for exchange, reflecting the diversity of products and the dynamism of the industry.
Toy Business Forum - Experience top speakers and gain toy know-how
At the Toy Business Forum in Hall 3A, the most interesting minds from various disciplines shared their knowledge with visitors in 2024. Kidults, artificial intelligence, influencer marketing, sustainability, customer loyalty - these were just some of the buzzwords in our program. The audience experienced top speakers in exciting presentations, and it has never been easier to gain new knowledge.
Get a taste of the Toy Business Forum 2025 with our presentations from 2024 On Demand at Spielwarenmesse Digital.
ToyAward ceremony - focus on exciting new products!
The ToyAward is the Spielwarenmesse's renowned novelty prize, which is awarded annually for innovative and high-quality toys. The potential in the trade is also included in the evaluation and is an important criterion with a signal effect. The ToyAward is presented in six categories - Baby & Infant, PreSchool, SchoolKIds, Teenager & Adults, Startup and Sustainability - and is judged and awarded prizes by an international jury. This year, the award ceremony took place for the first time during the trade fair on Wednesday, January 31, 2024 as part of the Toy Business Forum. The event attracted representatives of the nominated manufacturers, trade fair visitors and media representatives alike and further established itself as a platform for exchanging ideas and recognizing outstanding achievements in the toy industry.
