Press work is an important tool for shaping trends and staying that decisive step ahead of competitors. That's why we want to support you in addressing the media and providing them with targeted, relevant information about your company and products. Benefit from our experience and contacts - take advantage of our attractive offers, which have been developed especially for you!

Your press compartments - on-site and digital

Give media representatives from all over the world quick and easy access to information about your trade fair appearance and your innovations. Use the press compartments in the Press Center East and at the same time distribute your press information widely via our Spielwarenmesse Digital platform. In the Press Center East we refer to your digital press box via QR code.

The offer can be booked via the Online Service Center and in the Spielwarenmesse Digital exhibitor store. 

PressDAY with exhibitor activities

PressDay takes place on the first day of the fair in all halls. As an exhibitor, you are called upon to provide media-effective activities at your stand and to invite representatives of the press to your stand.

You are welcome to be creative and combine this with the announcement, presentation or demonstration of a new product, brand or cooperation:

• Use of celebrities 
• Use of models/children's models (Attention, these must please be registered, as the event takes place during the Spielwarenmesse). 
• Selfie spots for social media 
• Balloons/confetti shooters 
• WalkingActs 
• Muffin station/smoothies/coffee bar/snack corner 
• Raffle promotion

We will provide you with further information and the registration form as soon as possible.

Your contacts for questions 

Your contact for the press compartments:

Your contact person for the PressDay: