Mattel and Heinz team up for Barbiecue Sauce
Mattel has teamed up with Heinz to launch the limited-edition Heinz Classic Barbiecue Sauce. Available from today in the U.K. and Spain, this pink vegan mayo with BBQ sauce comes following last year’s continued Barbiecore craze, with Heinz teasing its fans about whether this dream condiment concoction should be made a reality.
Celebrating the 65th anniversary of Barbie
After this huge public demand, Mattel and Heinz are now launching this dreamy sauce just in time to celebrate the 65th Anniversary of the Barbie brand…because Barbie dreams really do come true.
Smoky sauce
Whether drizzled over a crisp salad or to brighten up your burger, this smoky ‘sauce of the season’, with beetroot extract to achieve that signature pink colour, is the perfect addition to your spring/summer menu and one you don’t want to miss out on.
Thiago Rapp, Director of Taste Elevation at Heinz said: “Barbie well and truly won the hearts of Brits all over again last year, and after seeing the reaction this sauce brought to our fans on social media, we knew we had to make it a reality. We’re always looking for ways to innovate and give our fans what they want, and we’re thrilled to be able to bring this iconic partnership with Mattel to life”.
Source: www.corporate.mattel.com