Note for our trade fair visitors

Spielwarenmesse is a specialised trade fair. Tickets can only be purchased by registered trade professionals. Persons under 16 will not be admitted – excluding children up to 6 months.
Tckets are only available online and not be sold at the venue.
Please note: Suitcases, large bags and similar items that exceed standard hand luggage size must be left in the cloakroom.
Acquisition in return for payment with handover of products at the Spielwarenmesse (“over-the-counter sales”) is not permitted.

Menu
Suche

The ToyAward Winners 2026 Have Been Announced!

Who has won the coveted award? Discover the winners now!

Experience trends and innovations up close at the 75th Spielwarenmesse: The international jury has selected the best new products – from Baby & Infant to Teenager & Adults to Sustainability. Find out now who secured the coveted ToyAward and which products are making waves in the industry! Let yourself be inspired by these creative ideas and discover the highlights among this year’s winners. The award-winning innovations are setting new impulses for the entire toy industry.

The ToyAward winners

No Ticket? No Problem?
Buy Tickets 

ToyAward 2026

The award ceremony took place on Wednesday, 28 January 2026, at the International Toy Fair in Nuremberg. Information about all the award-winning products and nomminees can be found at the Spielwarenmesse and on our website.
On the ToyAward website  
At the fair until 31 January 2026 in Hall 3A |  D-11,D-25
Please note that attendance at Spielwarenmesse is restricted to registered trade visitors only.
 

Back to overview page