50 years of Lego minifigures: from a static design to a cult figure. Minifigs now outnumber people – a milestone built on the power of imagination.
Why are more adults admitting their passion for toys? Toy researcher Katriina Heljakka says this is due to the multi-layered play dimensions of toys.
With their diversity and aesthetic appeal, bridges are fascinating. Construction toys bring to life the masterpieces of modern mobility on a small…
In 2025, Lego, Hot Wheels & Carrera will bring the excitement of Formula 1 to your home, not just on the race track or with F1 in the cinema.
From making models to games nights: kidults buy toys from a sense of nostalgia and as a way to express their individuality.
The Masters of the Universe exhibition is open in Galerie G5 at Ultra Comix. On display: art, treasures, and MotUs of the first hour.
Playing is kids' stuff. It hasn't been for a long time. Young adults, adults in general, have discovered board games as a sophisticated pastime.
The BrandTrends Group unveils some major findings from its most recent research about kidults, and some key strategies to seize on the growing trend.
Adults love toys and games. Axel Gundolf of Elementar-Institut presents the background to the kidult trend and highlights the opportunities for the…
Having a soft spot for toys has long been socially acceptable: With "Life's a playground", the Spielwarenmesse shows which products inspire kidults.
Luxury games made of high-quality materials are a lucrative niche. They thrill fans and ignite a passion for collecting and play.
The ultimate shopping guide for kidults, and kidsters: 7 hip shops for pop culture enthusiasts and adult play kids around the globe.
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