Toy Business Forum
Experience top speakers and gain toy know-how
In the Toy Business Forum in Hall 3A, the most interesting minds from a wide range of disciplines shared their knowledge. Trends, artificial intelligence, digitization, influencer marketing, sustainability, customer loyalty ... these were just a few of the buzzwords in our 2024 program. In addition, there were six exciting presentations around our highlight topic "Life's a Playground - Toys for Kidsters, Kidults und Co."
Experience top international speakers of the Toy Business Forum 2024. All presentations are available for you on demand. It has never been easier to gain new knowledge.
Tuesday, 30 January, 2024
Videos
Reyne Rice: Emerging trends and technologies for 2024 and beyond
Philippe Guinaudeau: Life´s a Playground: Presentation of the international results of the Kidults study
Professor Dr. Ralph Blum: AI analysis of social media posts using the example of the creative brand FIMO
Sandra Franzke: Social media trend watch 2024 – where is the reach in 2024?
Wednesday, 31 January, 2024
Videos
Toan Nguyen: Kidults – endearing nostalgics or high-culture avant-gardists?
Nick Sohnemann: Highway to hell or future – looking to the future of the toy trade
Beatrice Köhler: A quick overview of the Google Business Profile
Sharon Keilthy: Sustainability is about to go mainstream in toys – are you ready?
Thursday, 1 February, 2024
Videos
Marylin Repp: AI in retail – who is doing what?
Christian Krömer: The use of AI in retail – our in-house experience
Benjamin Brüser: Technology and customers in retail: which digital tools make sense where?
Marc Fleer: Kidults in retail
Reyne Rice: Life’s a Playground – Toys for Kidsters, Kidults & Co.
Friday, 2 Februar, 2024
Videos
Reyne Rice: Emerging Trends and Technologies for 2024 and Beyond
Axel Dammler: Hunters & collectors, big kids & nerds
Patrick Klingberg: Improve marketing efficiency through daily use of AI
Benjamin Brüser: Trends in retailing 2025: who is buying what, where and how?
Saturday, 3 February, 2024
Videos