The Trend “MetaToys” is designed to bring children closer to the metaverse and explain it.
The Trend "Discover!" is designed to bring children closer to the unknown and explain it.
A sneak preview of the new products some game publishers promises innovations regarding topics and game ideas.
Heinz Lehmann from Hanover ensures its high-street toy shop keeps going with some unusual marketing brainwaves
The TrendCommittee has identified the ToyTrends 2023 that will be big at the Spielwarenmesse and in the toy market. An overview.
The Bauhaus style is still interesting for the design of toys, reports Ines Frömelt, HABA designer in an interview.
Light, camera, action! Licensed products from the world of films and TV, especially ones that are true to the original, are more popular than ever.
Erwin Hapke created an orderly world and an artistic home out of folded paper. His works will be on display at the Kunsthalle art centre in Nuremberg…
Rita Ebel uses Lego bricks to build ramps for wheelchair users. Funded by donations, it has become a global movement with over 600 examples worldwide.
Quirky word and image combinations, called memes, are an Internet phenomenon. When companies get the humour right, they can go viral online.
When two or more well-known brands enter into a collaboration to establish a new joint product, it's called co-branding.
PIKO Spielwaren GmbH celebrates its 30th anniversary. Tech journalist Peter Pernsteiner reports about the challenges in the past and the present.
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