Animaccord and Shein: New Masha and the Bear Collection for Australasia

SHEIN, one of the world's largest online retailer brands, joins forces with Animaccord and has acquired the rights to develop a new apparel and accessories collection featuring Masha and the Bear. The licensed apparel and accessories collection will release numerous items for fans of Masha and the Bear and is expected to launch in Australia and New Zealand in October 2023. The range will include items such as: Apparel such as sweatshirts, as well as jumpsuits, dresses, knitwear and accessories including phone cases, socks, shoulder bags, lanyards and sticky notes.