Cloudco launches global Care Bear Stare campaign for 2025

Cloudco Entertainment launches the Care Bear Stare campaign.  The iconic Care Bear Stare, first launched over 40 years ago, returns with a new video interview with the original Care Bears cast, a series of activations in the real and digital worlds, and a movement for fans of all generations to harness the power of togetherness and the caring spirit in 2025.

Bringing Care Bears together

Cloudco's latest campaign rekindles the spirit from the early days of CareBears in the modern day, bringing Care Bears together in new and surprising ways. The campaign kicked off at Coachella this April, where Cheer Bear joined Cam the Squishmallow, Domo Kun, Teletubbies, Strawberry Shortcake, Yo Gabba Gabba! and many others on stage with legendary songwriter Paul Williams and his new collaborators Portugal. The Man.

Campaign elements: 

From nostalgic fans to the next generation, the Care Bear Stare campaign invites everyone to get involved through a series of activations.

● Exclusive Video Premiere – A fresh take on the Care Bear Stare, debuting on social platforms and YouTube via Premier Kids on April 25, 2025 linked here.

● Social Media Magic – Meme-driven, trend-led, and designed to surprise and delight, with playful combinations of Care Bears and fan-favorite friends.

● Acts of Kindness – Fans can follow and contribute to the movement using #CareBearStare, sharing real moments of care—sending a message, giving a hug, helping a friend—no gesture is too small.

● IRL Activations – The Care Bears will be popping up at major moments throughout 2025 – from Coachella last week to New York Comic Con and Share Your Care Day later this year.

Source: www.licensinginternational.org