Emoji and Vualá collaborate on pastries
The Iconic Brand is bringing its universal visual language to one of Mexico’s most beloved promotional platforms through a new partnership with Vualá. This alliance will launch a special collectible series featuring original designs from the emoji® brand within the iconic “Vualá Sorpresa” program. The collaboration infuses the universal appeal and instant recognition of the emoji® brand into the platform’s proven formula of national reach and deep community loyalty, creating an unprecedented collectible experience.
Launching across Mexico
Launching immediately at over 126,000 retail points across Mexico, the promotion features an exclusive collection of 50+ surprise items featuring original designs from the emoji® brand, tucked inside Vualá’s classic chocolate, vanilla, and “cajeta” croissants.
Engineered for mass joy, this initiative fuses our universal visual language with Vualá’s unparalleled platform, creating a seamless, nationwide experience of surprise and collectibility designed to resonate with millions.
Perfect synergy
“This partnership with Vualá represents the perfect synergy of brand expression and mass engagement,” said Paulina Pérez, Vice President of Licensing and Operations at the emoji company. “We’re thrilled to see our visual language become part of such an iconic and far-reaching cultural phenomenon in Mexico, creating moments of fun that everyone can share.
Powerful affirmation
“Partnering with a global brand like emoji is a powerful affirmation of what the Vualá Sorpresa platform has become,” said El Tío Vualá, the official voice of the collectible phenomenon. “Our fans always pick up on the big moments before anyone else, and this collaboration brings innovation at a scale that truly matches their passion. By integrating the world’s most universal symbols of expression into our collectible universe, we’re elevating the surprise experience and redefining what a promotional campaign can achieve.”