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Europe: Exceptional year for The Pokémon Company International

The Pokémon Company International has once again announced strong sales across Europe for the Pokémon Trading Card Game (TCG) and merchandise range.

Italy, Belgium, France, Netherlands

For the first time, Pokémon became number one In Italy, Pokémon took the top spot for the first time with a growth of 30%, despite the overall market shrinking by 3%, while maintaining its top position in Belgium, France and the Netherlands. 

UK, Germany and Spain

Pokémon finished in the top three in the UK and Germany. According to figures compiled by Circana, it achieved its highest annual position ever in Spain.

Source: https://www.licensingmagazine.com/2025/02/25/another-exceptional-year-for-the-pokemon-trading-card-game-toys-in-europe/