Games global signs exclusive partnership with UFC

Games Global has signed an exclusive deal with UFC, the world’s premier mixed martial arts organization, for the development of branded content influenced by the globally popular sport.  The agreement was brokered by UFC’s licensing agency IMG.

Games Global will produce unique UFC-themed slot titles over a three-year period, with the first release ready for a global rollout in July this year following an exclusive soft launch in May.

Featuring various UFC themes

The UFC-branded online slot games are digital versions of classic casino slot machine games that will feature various UFC themes and symbols, including UFC fighter likeness and images.  Players spin the reels and aim to match symbols and images across paylines to win prizes, with the excitement heightened by features like free spins and wild symbols. 

Globally recognised brand

UFC is a globally recognised sports brand with more than 700 million fans and approximately 260 million social media followers. The organization produces more than 40 live events annually in some of the most prestigious arenas around the world while broadcasting to over 975 million TV households across more than 170 countries.

With a similar target audience to Games Global and the great partnership collaboration opportunities that the deal provides, the new game titles will allow both parties to recruit new players and fans. UFC will promote and support the launch of the games via its global marketing ecosystem.

Source: www.ufc.com