Hasbro and Horizon Group USA sign Play-Doh Deal

Hasbro announced a licensing agreement with Horizon Group USA, a leader in the creative D.I.Y. marketplace, to expand upon the PLAY-DOH brand’s vast product portfolio through complementary creative play experiences.

“The PLAY-DOH brand’s purpose is to elevate the value of imagination by allowing kids to truly shape their world through tactile and limitless play where the journey is treasured as much as the outcome,” said Tamara Grindrod, Global Play Leader & Senior Vice President, Creativity & PLAY-DOH Brand at Hasbro. “This strategic agreement with Horizon Group USA allows us to build upon PLAY-DOH’s portfolio for more hands-on PLAY-DOH play time to create meaningful, imaginative and memorable experiences.”

As a global leader in the craft industry, Horizon Group has been inspiring creativity among families for over 100 years. Through this new licensing agreement, Horizon Group will produce and globally distribute PLAY-DOH air-dry clay, hands-on craft kits and many alternative compound products beginning January 2025.

“With a creative industry heritage dating back to 1912, Horizon Group brings extensive industry knowledge and category leadership to the table,” said Bradley Bowman, Senior Director, Global Toy, Licensed Consumer Products at Hasbro. “This agreement will help us to unlock brand-new categories and further unleash the potential of the PLAY-DOH brand. We cannot wait to roll out these new play experiences for consumers.”

Source: a leading toy and game company, announced today a licensing agreement with Horizon Group USA, a leader in the creative D.I.Y. marketplace, to expand upon the PLAY-DOH brand’s vast product portfolio through complementary creative play experiences.

Source: www.newsroom.hasbro.com