Hasbro Introduces Twister Air
Players match colorful spots and move to music in Hasbro's new app-enabled game, Twister Air, which will be available in stores in August.
Hasbro has introduced a brand new version of Twister, Twister Air. The new app-enabled game brings the classic Twister game that fans know and love from the mat to the screen using augmented reality.
With Twister Air, the party shifts to the player's smart device. Players grab, clap, swipe and pose to music as they try to earn points by connecting wrist and ankle bands to the colored dots on the screen. To get started, players download the free Twister Air app, available for Android and iOS, and place their smartphone or tablet in the included Twister Air device stand. Once they've placed the colorful, stretchy Twister Air bands around their wrists and ankles and followed the steps in the Twister Air app to calibrate their bands with their device's camera, they're ready to go. Once the music starts playing, it's time to move the bands around and match them to the colored dots on the screen. With three different ways to play - solo, vs., or team mode - the replay value is endless.
"For over 55 years, Twister has been a household name thanks to the iconic dotted mat that puts you, your family and friends in unusual positions and hysterical situations," said Adam Biehl, SVP & General Manager, Hasbro Gaming. "This new version of Twister will use augmented reality technology to bring the classic Twister gameplay that originated in the 1960s into today's world, giving players of all ages an exciting new music-inspired experience that will bring back memories."
Twister has kept gamers on the edge of their seats since its debut in 1966: That same year, Johnny Carson, host of The Tonight Show, played a Twister game that started the Twister craze. By early 1967, more than 3 million Twister games had been sold. Since then, the brand has remained an important element of pop culture thanks to updated products that add modern technology, new moves and music to the classic game, and celebrity collaborations.