Horizon Group inspires creativity through partnerships with top brands
Horizon Group USA continues to keep creativity fun and accessible for families by introducing new product experiences from their favorite brands. Following a strong holiday season, Horizon Group has maintained momentum throughout the first quarter through strategic partnerships across top categories, perfectly positioning the company for further growth.
Horizon Group has solidified its position as a category leader in the creative activities arena through its development of global brands including STMT and SLIMYGLOOP, and building strong relationships with the hottest properties delivering a range of character-based licensed activity kits that complement the Horizon Group portfolio. Among the standout successes of the first quarter include partnerships with Sanrio, BBC Studios, and Jazwares which have resonated strongly with multi-generational consumer audiences.
Developing ongoing collaborations
Horizon Group’s continued focus on developing ongoing collaborations with trending brands has cultivated a portfolio of partnerships spanning a diverse range of interests and age groups. The company’s latest collaboration with Jazwares unites the pop culture phenomenon Squishmallows with Horizon Group’s SLIMYGLOOP brand, introducing a range of items inspired by the wildly popular plush toys, allowing its community a new way to collect and connect with their favorite characters. First to market was a sensory line of scented, stretchy, and fluffy slime jars which catapulted to the #1 toy on Amazon and a top seller across retailers carrying the collection.
Longterm partnership with BBC Studios
This year, Horizon Group builds upon its longstanding partnership with BBC Studios by expanding its popular line of products based on the powerhouse Bluey property. Consistently one of the top-ranking lines for today’s families, Horizon Group further innovates and diversifies its Bluey collection to appeal to kids.
Horizon and Sanrio
2024 marks over 17 years of collaboration between Horizon Group and marquee partner Sanrio. In celebration of Hello Kitty’s 50th anniversary this year, Horizon Group also introduced an exciting co-branded STMT collection that taps into the popularity of crafting and offers DIY jewelry-making and journaling kits perfect for Hello Kitty fans of all ages.
“Our team is excited about the momentum we built heading into this year, and proud to be armed with an even more powerful line-up of iconic brands across top categories,” said Hiu Lee, Chief Marketing Officer at Horizon Group USA. “Partnerships with brands such as Bluey, Hello Kitty, and Squishmallows have allowed us to add distinctive product offerings for our retailers and ultimately, our consumers.”
Source: www.globenewswire.com