Lego and Netflix announce collaboration for KPop Demon Hunters

The LEGO Group and Netflix have announced a new collaboration to launch LEGO® products based on Netflix’s hit movie KPop Demon Hunters. The partnership will combine the film’s universe with LEGO brick building, starting with one product revealed for pre-order this spring, followed by additional sets in 2027.

Combining the love for Lego and Kpop Demon Hunters

Lena Dixen, SVP, Product Group, Core Businesses at the LEGO Group, said the collaboration allows fans to combine their love for LEGO and KPop Demon Hunters, calling the film a global phenomenon. Marian Lee, Netflix’s Chief Marketing Officer, said the partnership will expand the franchise beyond the screen with detailed LEGO sets designed for fans.

KPop Demon Hunters has surpassed 500 million views on Netflix since its debut last June and has achieved major cultural milestones. Its music has also made history, with HUNTR/X becoming the first K-pop girl group to top Billboard’s Hot 100 and the song “Golden” winning the first-ever Grammy Award for a K-pop track.

Launching this summer

The first LEGO KPop Demon Hunters set will launch this summer, designed for ages 9 and up, and will feature a popular supernatural creature from the film. Additional sets planned for 2027 will further expand the LEGO KPop Demon Huntersuniverse. The film follows K-pop stars HUNTR/X, who secretly fight demons while protecting their fans, and is streaming exclusively on Netflix.

Source: https://www.lego.com/en-us/aboutus/news/2026/february/lego-kpop-demon-hunters-sets?locale=en-us