Mattel and Disney: a couture reimagining of Cinderella
Mattel has partnered with Disney and fashion house Viktor&Rolf to introduce the Viktor&Rolf x Disney Collector Cinderella Doll, a limited-edition collectible that blends high fashion, fantasy, and storytelling. Rooted in Disney’s long-standing creative collaborations, the project unites three iconic brands around a shared vision of innovation and imagination.
Debut at Paris Fashion Week
Produced in limited quantities worldwide, the doll will be unveiled on January 21 at the Musée des Arts Décoratifs during Paris Fashion Week. The design is inspired by a dramatic tulle and embroidered gown from Viktor&Rolf’s Spring/Summer 2019 Haute Couture “Fashion Statements” collection, capturing the label’s signature surreal elegance and theatrical style.
Fashion meets fairytale
Crafted by Mattel, the doll merges Viktor&Rolf’s avant-garde aesthetic with the classic Disney Collector look, while honoring the artistry and cultural legacy of Disney’s 1950 Cinderella film. Released as part of the film’s 75th anniversary, this modern interpretation presents Cinderella as a bold, couture-inspired muse for today’s global audience.
A modern Cinderella
The doll features a sculptural haute couture gown, glass heels, and a smartphone frozen at 11:59 p.m., symbolizing a contemporary Cinderella who defines her own destiny. Viktor Horsting and Rolf Snoeren describe dolls as early vehicles for fashion dreams, reflecting their lifelong fascination with the glamour and mystery of fashion.
Voices behind the collaboration
Mattel’s Robert Best calls the project a celebration of reinvention, uniting storytelling, luxury fashion, and design innovation into a true statement piece. Disney’s Paul Gitter adds that the collaboration pushes Disney Princess storytelling into fresh, culturally relevant territory by fusing fashion, art, and nostalgia.
Behind-the-scenes documentary
A 30-minute documentary, “Disney Princess: Create Your World – Mattel and Viktor&Rolf,” will premiere on Hulu and ABC digital platforms on March 24, 2026. The episode offers an exclusive look at the creative process behind the doll and marks the third installment in the Create Your World series.
Availability
The Viktor&Rolf x Disney Collector Cinderella Doll is available for pre-sale starting January 20, 2026, on MattelCreations.com and Viktor-rolf.com, priced at $125 USD, with shipping beginning in early spring.