Mattel reports first quarter 2026 financial results
Mattel reported stronger-than-expected Q1 2026 results, with net sales reaching approximately $862 million. Growth was mainly driven by strong performances from brands such as Hot Wheels and UNO, while sales of Barbie and Fisher-Pricedeclined.
The company continues to expand its entertainment- and IP-focused strategy through projects connected to franchises like Masters of the Universe and Matchbox. Mattel also strengthened its digital gaming business by acquiring the remaining stake in Mattel163 from NetEase.
Despite strong sales, profitability was impacted by tariffs, restructuring costs, acquisition expenses, and weaker performance in some toy categories, leading to lower gross margins and a larger operating loss compared to Q1 2025. However, Mattel maintained its full-year sales guidance and raised its adjusted earnings outlook, reflecting confidence in its long-term growth strategy.
Key Highlights
- Q1 2026 net sales reached approximately $862 million
- Strong growth from Hot Wheels and UNO
- Declining sales for Barbie and Fisher-Price
- Continued focus on entertainment and franchise expansion
- Ongoing projects tied to Masters of the Universe and Matchbox
- Acquisition of full ownership of Mattel163 to strengthen digital gaming operations
- Profitability affected by tariffs, restructuring, and acquisition costs
- Full-year sales guidance maintained with increased adjusted earnings outlook
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Source: corporate.mattel.com/news/mattel-reports-first-quarter-2026-financial-results