MGA's Miniverse partners with Taco Bell for mini collectible line
Fans can now build and collect their favorite Taco Bell menu items in miniature form. MGA’s Miniverse, the original DIY collectible brand, and Taco Bell announced the new MGA’s Miniverse Make It Mini Taco Bell Collection. The new line transforms the most iconic Taco Bell dishes and drinks into a crave-worthy lineup of hyper-realistic minis. Together with MGA’s Miniverse, Taco Bell is serving up a hands-on collectible experience that gives fans, from kids to adult collectors, a fresh way to connect and show off their favorite menu items, including the Crunchwrap Supreme, Bean and Cheese Burrito, Mexican Pizza, and Spicy Potato Soft Taco.
Realistic mini “ingredients
Just as fans can customize any delicious item at Taco Bell, MGA’s Miniverse Make It Mini Taco Bell collection invites them to do the same in miniature toy form. Make, set, and display your own pint-sized Taco Bell creations, straight off the menu and into the Miniverse. Each blind-packaged mystery capsule includes realistic mini “ingredients,” a step-by-step “recipe” card, and accessories that let you recreate Taco Bell classics in adorable, bite-sized style. The capsule then doubles as a built-in display to showcase your mini menu. With eight unique minis to collect and display, every capsule offers a new surprise that brings the Live Más spirit to each unboxing.
Push the boundaries of what toy collectibles can be
“MGA’s Miniverse line continues to push the boundaries of what toy collectibles can be,” said Josh Hackbarth, Chief Marketing Officer, MGA Entertainment. “Partnering with Taco Bell to reimagine their signature items in miniature toy form brings cultural favorites to life in a fun, creative way. Now Taco Bell’s passionate community of fans can collect and add a new, mini expression of the menu items they love most.”