Moose Toys and Universal Products & Experiences enter global partnership
Moose Toys and Universal Products & Experiences are entering into a global partnership that names Moose Toys as the primary licensee for Illumination's Despicable Me and Minions. Under the multi-year licensing agreement, the toymaker's first wave of products will include a diverse assortment of action figures, playsets, role-playing games and collectibles, as well as co-branded toys, including Moose's Heroes of Goo Jit Zu, for the release of Despicable Me 4.
"This global partnership represents both a significant expansion of Moose Toys' licensing portfolio and an extension of our relationship with Universal Products & Experiences; achievements we are very proud of," said Joe Smith, vice president of global and U.S. marketing, Licensed Brands, Moose Toys.
The toys are expected to be available in retailer assortments worldwide in late spring 2024, ahead of the film's theatrical release on July 3, 2024.