Moose Toys appoints Hollie Holmes as vice president of global licensing

Australia-based Moose Toys has announced the appointment of Hollie Holmes as vice president of global licensing. She will be based out of the company's U.S. office in El Segundo, California, beginning June 5th. In this leadership position, Holmes is responsible for driving the long-term global strategy for the business to maximize growth of Moose's licensed brand portfolio and Flanker segments. She will develop and oversee a strategic plan for children's brands such as BBC's Bluey and Moose's plush phenomenon Magic Mixies and action figure brand Akedo Warriors.

Throughout her career, Holmes has been dedicated to identifying, securing and executing partnerships with leading global entertainment, gaming, celebrity, influencer, toy and pop culture brands in the U.S. and abroad. 

She has held various leadership positions at Mattel and most recently served as head of global licensing at PlayMonster Group. During her two-year tenure, she led the development of the toymaker's global licensing business and expanded its IPs into new product categories.