New SpongeBob SquarePants Collaboration at Lush, Nickelodeon and Paramount
The cheerful underwater resident SpongeBob SquarePants will soon be available as bathing fun in soap shape. As part of a collaboration between Lush, Nickelodeon and Paramount Consumer Products, there will be an exclusive themed box with plastic-free products. The collaboration runs as part of "Operation Sea Change," a global initiative that raises awareness about sustainability and ocean conservation. Included in the box will be the well-known and popular characters such as Patrick Star and Gary the Snail. The box from Lush Kitchen is a subscription box that will be delivered to doorsteps in time for Plastic Free July. Lush customers from around the world can now subscribe to Lush Kitchen and receive a Lush Kitchen subscription box with 4-5 exclusive products.
"We love Soap. Creating a plastic-free product line in the name of 'SpongeBob SquarePants,' an iconic character, series and brand that represents an underwater world we're all trying to protect, was an obvious choice for us," said Melody Morton, Creative Director of Lush Concepts. Consumers have until June 5 to sign up. More details on the partnership will be released in the coming weeks.