Looney Tunes licensing agreement between IOC and WBDGCP

The licensing agreement between the IOC and Warner Bros. Discovery Global Consumer Products is the latest development in the IOC’s global licensing programme – an initiative driven by Olympic Agenda 2020+5 that aims to engage and connect fans through official Olympic merchandise.

Engaging a young and active audience

The Looney Tunes products will form part of The Olympic Collection, which aims to engage a young and active audience through unique branded products such as apparel, toys and games, bags, stationery items and sports equipment.

Wide product range

The IOC’s core licensing programmes also include the Olympic Heritage Collection, which offers products featuring art and design elements from previous Games editions, such as apparel, mascots and accessories, connecting fans and collectors with the rich heritage of past Olympic Games. In addition, the Olympic and Paralympic Games Collections celebrate each upcoming edition of the Games, and include a wide range of accessories, souvenirs, fan gear and apparel.

Through the sale of official merchandise, collectibles and souvenirs, the Olympic licensing programmes offer fans a tangible connection to the Olympic Games and the Olympic values.

Olympic teams and Looney Tunes

In addition to its agreement with the IOC, WBDGCP has partnered with the Organising Committees for the Olympic Games in the United States of America and Italy, and with the National Olympic Committees in Australia, New Zealand, Poland, Spain and Mexico to create country-specific Looney Tunes merchandise for each Olympic team. It also created Paralympic team merchandise for the USA and Brazil.

In each country, WBDGCP will work with licensees across product categories, including fashion and sportswear, toys, collectibles, sporting goods, homeware, and beauty and grooming. 

Source:www.olympics.com