PlayMonster and Hasbro Expand Global Playskool Partnership, Relaunch Weebles
PlayMonster, an international toy and game company, and Hasbro,
a global branded entertainment brand, have announced PlayMonster will bring the entire Playschool brand to the company’s roster in 2024. The plan is part of an overall global growth strategy delivering innovation and re-imagined classic play to preschoolers and their families.
Following the launch of the Playskool Glo Friends line last fall, PlayMonster plans to relaunch Weebles next fall with a diverse new lineup of Weebles figures and playsets to inspire children’s imaginations. PlayMonster’s research shows that parents still recall the tagline, “Weebles wobble, but they don’t fall down.”
In 2024, PlayMonster will take over the entire Playskool line, including Glo Worm, Sit ’n Spin, Busy Gears, Elefun, Busy Ball Popper and Busy Poppin’ Pals, in addition to Koosh, Spirograph and Glo Friends, which PlayMonster already licenses globally.
“It is an honor and quite a lot of fun to expand our work on Playskool with Hasbro into new
segments, more products and increased global reach across a strong preschool portfolio of graduated ages and stages,” says Steve Adolph, chief executive officer, PlayMonster. “We look forward to sustained growth as we continue to bring quality, purposeful and fun play to young families everywhere.”
“We are excited by the new ways in which PlayMonster is bringing forward the vision and values of the Playskool brand that still garners a universal fondness felt by parents, grandparents and even great-grandparents,” says Jess Richardson, vice president, global toys and games licensing, Hasbro. “This deal emphasizes a focus of our Blueprint 2.0 to offer new and innovative ways to play by aligning our iconic brands with proven industry-leading partners that value them.”
Last year, Hasbro ranked sixth in License Global’s annual report,