Primark launched spring collection with Rita Ora

Primark launched its third collection with international superstar and style icon Rita Ora for Spring ’24, perfect for fans to invest in those wardrobe essentials and get ready for the upcoming season by combining a fresh floral colour palette with new designs.

This collection is inspired by the Spring-Summer trend of 2024, combining two contrasting elements to bring together something beautiful with Rita’s own style incorporated into each design element.

Soft colour palette

The pieces are designed to elevate a soft colour palette of pastels with playful floral prints, lace, and distressed denim. Standout items in the range include a satin yellow dress with floral and lace detail, a twist on the hero three-piece suit to include a Bermuda short, ruffled blouses and dresses, and crochet knits in multiple styles to refresh your seasonal style.

The latest Spring collection continues to be closely co-designed by Primark and Rita and styled by Rita’s stylist Pippa Atkinson, with 60 percent of the clothing range containing recycled or more sustainable materials including all our denim clothing pieces.

Source: www.corporate.primark.com