Ravensburger 2025: Growth in core business, drop in trading cards
After two years of strong growth, Ravensburger Group sales declined by 5.9% in the 2025 financial year to €744 million (currency-adjusted: -4.8%). The core business of games, puzzles, and books grew by 3%, while the trading card business normalized after an exceptionally successful launch phase. In response to changing consumer habits, Ravensburger is placing greater emphasis on experiences, events, and more personalized products.
Positive trends in international markets
Despite global challenges, international toy markets showed positive momentum, driven mainly by demand from families and adult consumers. Ravensburger benefited in particular from strong sales of adult puzzles and card games. Growth was especially strong in North America, with sales up 11% in the US and Canada, and in Eastern Europe, where revenues increased by 12%.
Strong brands and product highlights
The tiptoi learning system remained one of Ravensburger’s top performers, achieving 9% sales growth and continuing to be present in more than half of German children’s rooms. GraviTrax and GraviTrax Junior also performed strongly, growing by 10%. In addition, the board game adaptation of the TV show Who’s Stealing My Show? proved successful as a party game.
Trading card games become a long-term pillar
Following an initial hype-driven launch, Disney Lorcana TCG saw sales normalize at a high level. While investment-driven buyers exited, the game continues to grow among players and collectors. Recent card sets sold out, supported by strong participation in organized play events. Since its launch in 2023, Disney Lorcana has developed into a sustainable business segment, with the range expanding into puzzles and books. From May 2026, starting with Set 12, Pixar characters including Toy Story will join the game.
Preparing for the future
Ravensburger is responding to global market shifts, rising costs, and increased competition by adjusting its structures and cost base. At the same time, the company is investing more heavily in experiences that bring communities together, such as live events, tournaments, and speed puzzling competitions. Personalized and limited-edition products are also gaining importance, supported by new digital printing technologies that allow faster and more flexible production.
Expanding the children’s book business
Ravensburger has acquired a majority stake in NordSüd Verlag, Switzerland’s largest children’s book publisher. The move strengthens Ravensburger’s children’s publishing segment and adds globally recognized brands such as The Rainbow Fishand Lars, the Little Polar Bear. NordSüd will benefit from Ravensburger’s international reach and infrastructure.
Celebrating 40 years of labyrinth
In 2026, Ravensburger’s classic game Labyrinth celebrates its 40th anniversary, having sold over 30 million copies worldwide. To mark the milestone, the brand will expand with several new releases, including a 3D campaign adventure, the premium Labyrinth Chronicles for experienced gamers via Gamefound, and Carcassonne Labyrinth, developed with Hans im Glück. A new book will also be published, bringing the Labyrinth universe to life through storytelling.
Source: https://www.ravensburger-gruppe.de/en/press/index.html