Remarkable Brands named North American agent for Deddy Bears

The spooky Deddy Bears, developed by Innov8 Creative Academy, will now be distributed to retailers in the US, UK, EU, Australia and New Zealand. 

Remarkable Brands will serve as the licensing agent for the US, following in the footsteps of Surge Licensing, which handles licensing in the UK and other international markets in partnership with Caroline Mickler Licensing.

The Deddy Bears, rejected and discarded by their factory, are rescued by a teenage girl who takes them under her care in a secret hiding place. Each Deddy Bear comes in a unique coffin-shaped box with an individual description of its personality, strengths and weaknesses.

”I set out to break all the rules when it comes to what a collectible toy line can be by turning the standard teddy bear typecast upside down and inside out and leveraging edgy monster-zombie scary themes, but in uniquely loveable ways,” added Gavin. “Fans simply can’t get enough of them.”

Source: www.toyworldmag.co.uk