Spielwarenmesse honors outstanding innovations with the ToyAward
An innovative game concept, the highest quality of workmanship and attractive market potential – all these criteria are combined in the six outstanding product ideas that were honoured with the prestigious ToyAward on the second day of Spielwarenmesse. In the Baby & Infant category, Tonies won with My First Tonies. In PreSchool, the game Der Berg ruft by Auzou jeux/Hutter Trade came out on top, while Franckh-Kosmos took the lead in the SchoolKids category, with Temple Twist. In the Teenager & Adults category, iDventure claimed the winner’s podium with CluePuzzle – The Wonderbox of Alice. The Startup category was won by Beaver Edu SAL with its Beaver Edu Construction Kit. In addition, the Arches by Waytoplay Toys was recognised in the Sustainability category.
Selected by an international jury
This year’s winners were selected by an international jury composed of twelve experts from the fields of retail, industry, market research, toy safety and sustainability. The members evaluated the submitted innovations according to the criteria of play fun, safety, originality, potential for retail success, comprehensibility of the product concept as well as workmanship and quality. In total, 609 innovations were submitted by exhibitors for this year’s ToyAward. The coveted industry award is regarded as a recognised seal of quality in the trade. During the fair, all finalists can be seen at the ToyAward Special in Hall 3A. An overview of all winners is shown in the source description.