Toca Boca Is entering the multiplayer universe

Spin Master's Toca Boca studio, with its commitment to self-expression and inclusivity in gaming, is entering the multiplayer domain with Toca Boca Days digital game, being released this year beginning this summer. This strategic expansion caters to the evolving needs of kids and tweens by providing an emotionally rewarding and safe multiplayer environment.

Innovative gaming

Over the past decade, Toca Boca studio has been at the forefront of innovative gaming, emphasizing play, self-expression and creativity with more than 60 million monthly active users and awards like Apple's 2021 iPhone App of the Year. The introduction of Toca Boca Days digital game marks the studios strategic entry into the realm of multiplayer online gaming, a popular and growing gaming category for tweens worldwide.

Toca Boca universe

"For the first time ever, you can create, explore, and express yourself together with your friends in the Toca Boca universe," says Emil Ovemar, co-founder of Toca Boca and head of studio. "This new dimension of play not only enhances the interactive experience but also deepens the connection between players, fostering a community where co-creation is at the heart."

Toca Boca Days

Toca Boca Days digital game represents a significant evolution for the brand, aligning its growth trajectory with the shifting preferences of its kid and tween audience. This development expands the core Toca Boca experience with multiplayer capabilities, enabling players to interact, collaborate and create in a safe and imaginative setting.

Toca Boca Days will be Live and available in Australia and New Zealand from May 2nd, with Sweden and Canada next in line! We'll be adding more and more countries gradually over time leading up to a global release.

Source: https://www.tocaboca.com/toca-boca-days and https://www.spinmaster.com/en-US/corporate/media/press-releases/122958/