Uno and Miu Miu reimagine classic Uno brand

Mattel has launched the UNO x Miu Miu collaboration through Mattel Creations, its platform for design-focused partnerships. This collaboration aligns with Mattel's goal to blend play with culture, showcasing the creative potential of its iconic brands in unexpected ways. By combining UNO’s fun spirit with Miu Miu’s distinctive style, the partnership highlights how Mattel brands are increasingly engaging in new cultural spaces, merging creativity, community, and enjoyment at the crossroads of fashion and play.

Breaking new ground

UNO continues to break new ground in pop culture with past collaborations with cultural figures like Billie Eilish, MoMA, and Vexx. With a global awareness of 93%, over 12.5 million social media followers, and more than 304 million impressions, UNO remains the world’s leading traditional game brand, connecting people through the universal language of play.

Source: https://www.totallicensing.com/uno-and-miu-miu-team-up/