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A toy shop based in a community with a population of 10,000 celebrating its 30th anniversary while Amazon and mytoys dominate the retail scene is quite unusual.
b8ta - Manufacturers pay for the presence of their products in their stores and for information on customer interaction with the products.
Stores are closed, pedestrian areas are deserted, and online shops are booming.
Social media channels are packed with challenges because people have plenty of time on their hands and are bored.
In this webcast, Peter Hollo, Yawar Haider and Werner Lenzer discuss how sequels, spinoffs and remakes are proving to be the money makers in the licensing business.
The aim is to gradually open up the retail trade in order to slowly return to normality.