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Dr. Gummer explains how toy retailer can integrate the Balanced Play Pyramid for guiding parents to choose beneficial toys for their kids.
A new generation of kid influencers highlights the impact and brand success derived from platforms like YouTube and TikTok.
Class packs teach children about science in a vivid and playful way. See what's out there.
Covid-19 changed entertainment and shopping habits in Spain as well. An overview of licensed toys in the Spanish toy market.
Toy sales in 2020 varied by country due to different Covid-19 protection measures, geomarketing strategies, and sales channel developments.
Within 25 years Pokémon has become a pop culture phenomenon. Read more about the success story and celebrations planned in 2021.